Every pound tracked. Every campaign built to win.
Google Ads and Meta Ads management with one obsession: maximising what you get back for what you put in. Transparent reporting, zero wasted budget, full account ownership.
No commitment required. We respond within 1 business day.
Most PPC campaigns are silently haemorrhaging budget.
Bad match types, weak Quality Scores, no negative keyword lists, poor landing page alignment — Google Ads is extraordinarily good at spending your money. It is significantly less good at spending it wisely without expert management.
Most SME PPC accounts we audit are wasting 30–50% of their budget on clicks that were never going to convert. We fix that before we scale anything.
The Viral Pixel PPC framework — ROI from day one.
Account Audit & Baseline
We start by auditing your existing accounts (or building from scratch). Wasted spend, poor Quality Scores, weak ad copy, missing negative keywords — we identify every pound being lost before we spend your first penny on management.
A clean foundation for every poundCampaign Architecture
We build campaigns around the way your customers search and buy — not around Google's default structures. Tight ad groups, granular targeting, audience layering, and match type strategy built for efficiency from day one.
Right message, right person, right timeContinuous Optimisation
PPC is not a set-and-forget channel. We optimise bids, test ad copy, refine audiences, expand negative keyword lists, and improve landing pages continuously — every week, every month. The accounts that perform best are the ones worked hardest.
Cost per lead falls as volume growsTransparent Reporting
You see everything. Spend, impressions, clicks, conversions, cost per lead, cost per acquisition. We report on what matters to your business — not the metrics that make us look good. Monthly reports plus live dashboard access.
Full visibility, every pound accounted forWant to know what your current PPC is missing?
We'll audit your accounts for free and show you exactly where the budget is going and what a properly managed campaign would return.
No commitment required. We respond within 1 business day.
Straight answers to straight questions.
Our management fees vary based on the scope of campaigns and the number of platforms we manage. Most SME clients pay between £750 and £2,500 per month in management fees — separate from their ad spend, which sits with the ad platforms directly. We'll give you a specific quote in your free audit based on your goals and the scale of activity required.
It depends on your market and objectives. Google Search campaigns for local service businesses can show meaningful results from £1,000–£1,500 per month in ad spend. Ecommerce and national campaigns typically require more. We'll tell you clearly in your audit what the minimum viable budget is for your specific goals — we won't take on a campaign we don't believe can deliver a return at your available budget.
PPC is the fastest marketing channel available. Properly set up campaigns can start generating leads or sales within days of launch. The first month is often the most expensive from a cost-per-lead perspective — as the account gathers data and we tighten the targeting. Most accounts reach peak efficiency by month three, with performance improving continuously from there.
Yes. We manage both Google Ads and Meta Ads, either separately or as part of an integrated paid media strategy. The right mix depends on your business model — we'll recommend the platform split that makes sense for your goals and audience in your free audit.
They're yours. We operate as a manager on your accounts — which means you own every campaign, every ad, every audience, and every historical data point. If you ever decide to stop working with us, you leave with everything intact and fully under your control. No leverage, no data hostage situations.
Stop funding Google. Start earning from it.
A properly managed PPC campaign is one of the fastest ways to generate qualified leads. Let's build yours.
No commitment required. We respond within 1 business day.
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